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RUIE
CREATORS
CIRCLE
A creator partnership programme centred on RUIE products, long-term collaboration, and professional brand representation.
The RUIE Creator Circle exists to place our products in the hands of creators who understand quality, presentation, and consistency. This programme is designed to build lasting relationships that showcase RUIE products as they are meant to be experienced — worn, used, and integrated into everyday life.
This is not a once-off PR exchange. It is a structured partnership focused on product visibility, brand alignment, and sustainable growth.
What creators receive
Product-first collaboration
RUIE products are central to this programme. Each PR package is curated with intention, prioritising brand products that reflect current collections, key silhouettes, and core design standards.
Creators receive genuine RUIE pieces selected to suit their style and audience. These products are provided for real-world use and long-term wear, not short-term promotional placement.
Creator expectations
Creators are expected to present RUIE products accurately, professionally, and in alignment with the brand’s standards. Content should reflect how the products are styled, worn, and experienced in everyday settings.
There are no fixed posting quotas. Consistency, quality, and correct product representation are the primary expectations. Tagging RUIE enables reposting and product amplification.
What creators receive
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Priority access to new releases and upcoming collections
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Brand exposure through RUIE-owned digital platforms
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Invitations to RUIE product previews, activations, and events
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Ongoing PR packages featuring official RUIE products
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Direct communication with the RUIE team
The RUIE Creator Circle is designed for creators who demonstrate:
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Respect for product quality and brand integrity
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Consistency and clarity in content creation
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An engaged audience relevant to the RUIE brand
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Alignment with RUIE’s visual and professional standards
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A long-term approach to brand collaboration
How to joiN:
Apply.
If it feels right, we’ll invite you in.
Simple as that.
